Harness the Market to Bring Social Change

With the motto of “Harness the Market to Bring the Social Change”, Social Enterprise Research Academy dedicated to the continual development, promotion and application of corporate citizenship principles, models and technique in Asia.

SERA is the first professional body in Asia to have developed the Social Caring Pledge Scheme for businesses that are committed to a voluntary set of ethical standards in the areas of social care and responsibility. Social Caring Pledge Scheme is endorsed by Nobel Laureate Professor Harald zur Hausen, who is the Honorary Life Chancellor of SERA.

The foundation of SERA can be traced back from its origins in 2001, when Dr. Charles Mossop undertook the volunteer work for the Canadian National Institute for the Blind. He believes that a non-profit organization can also apply commercial strategies to maximize benefits in human and social well-being. His belief was put into practice in Hong Kong, leading to the establishment of SERA.

Since then, Dr. Charles Mossop has become the Honorary President and has supported the growth and development of SERA wholeheartedly. In 2017, the Social Enterprise Research Institute was renamed as the Social Enterprise Research Academy.

SERA has been dedicated to construct a cross-platform with political, business, academic and social elements together with international scholars, including Nobel Laureates & Rectors in Asian countries, cooperating with advocacy group of social enterprises located in European, American and Asian countries. This year, we have invited the representatives of United Nations related organizations — World Food Programme and Global Sustainable Tourism Council to visit Hong Kong for exchanging ideas in order to enhance different industries’ awareness of environmental, social and corporate governance.


Focus on Social Development Issues


Promote a Social Caring Culture In Corporate


Improve Corporate Governance policies and apply Socially Responsible Management Systems


Initiate Corporate Leaders to Share Industry Good Practise


  • Conduct research on social enterprises and CSR theory and practice.
  • Cultivate future business leaders and young professionals to contribute expertise to the growing of social ventures and socially responsible corporates.
  • Communicate with community and corporates in the promotion of developing Hong Kong’s social entrepreneurship culture.


  • Develop strategic cooperation with first-class scholars, researchers and institutions to become a social enterprise knowledge hub.
  • Be a platform for cooperation, particularly for students, corporates and investment institutions to participate in CSR, social enterprise and industrial investment projects.
  • Cooperate with media to promote social entrepreneurship and CSR.

Supporting Organization

UN Global Compact

Former NY Member of the Global Compact Board

Mr. Gustavo Berlanga

Support UNPRI

SERA is proud to be a services provider of Principles for Responsible Investment (PRI) since August 2015. The PRI provides the Principles to incorporate environmental, social and governance (ESG) issues into mainstream investment decision – making and ownership. Signatories to the PRI demonstrate that investment managers are committed to investing responsibility.

PRI signatories must accept a series of six principles, including the report on the ESG activities and progress towards implementing the Principles. SERA is committed to supporting investors and asset managers with a robust suites of solutions.

The Six Principles

  • We promote acceptance and implementation of the PRI Principles within the investment industry.
  • We provide customized, step-by-step approach to implementing the PRI Principles.
  • We assist institutional investors in establishing measures for ESG reporting.
  • We work together with academic institutions in the development of more robust ESG research.
  • We develop the platform for the RPI network activities and events.
  • We provide training and development for the ESG programs and implementation.
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